It is first important to have a clear understanding of the pattern of market demand. This is something that many companies are only able to accomplish after at least one to two years of operation. You, however, can learn more about these patterns and what they mean for your company by simply studying the activities of your competitors. Once you have mapped this out, you will have an idea of exactly when sales are likely to wane.
Identify pain points that you can continue addressing when your sales invariably dip for the season. This could mean having to expand your services. For instance, if you sell surf boards or paddle boards and have tons of business during the warmer months of the year, you might want to offer maintenance services during the cool season. People can bring their boards to you for the upkeep that will keep them from warping or experiencing any structural or aesthetic damages while in storage.
Be mindful of the fact that it’s currently easier than ever before to take a local company into the world market. All you really need are feasible shipping solutions and a plan for advertising your services or products online. Expanding your market will allow you to connect with consumers who are in need of your products, even when your local market is seasonally slow.
Consider the benefits of taking a niche specific focus that makes your company increasingly valuable during the slower months. If your business model is nearly identical to those of your competitors, you are virtually guaranteed to experience a dip in profits whenever they do. If you have something to offer your market that other sellers do not, however, you may be able to generate additional revenue all year long.
Make your slow season the time for offloading goods that may not maintain their marketability throughout a busy sales period. There are a lot of shoppers who make a habit of saving money by investing in off-season goods. You may be able to increase the profits gleaned from clearance sales by simply eliminating the costs of storing this inventory.
Have a plan for controlling your overhead costs when your profits dwindle. If you are prone to earning less money during specific months of the year, you can actually stabilise your profits by diminishing your spending. This could be the best time to cut store hours and to focus on options in marketing and advertising that are self-supporting.